Sportsration Betting Sites Reviews

Handpicked best bookmakers in the United Kingdom by Sportsration with best odds and bonuses.

Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.
New Customer offer. Place a min £10 bet on Football Sportsbook on odds of min 1.5 (1/2), get £10 in Free Bet Builders. Rewards valid for 30 days. Repeat up to 3 times (max £30 in Free Bets). Only deposits via cards will qualify. T&Cs apply.

You want to find a betting site in united Kingdom start placing some bets? You have arrived in the right place. Whether you want to bet on football, tennis, basketball or any other sport, you will find a betting site here that meets your needs. So read on and discover the best betting sites in the UK!

Best New Bookmaker Bonuses

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WELCOME40
Bonus Code

Get £40 In Bonuses When You Stake £10

T&Cs Apply

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

*New users only

GET40
Bonus Code
Valid Until: Dec 31, 2025

100% match bonus based on first deposit of £/$/€20+. Additional bonuses.

T&Cs Apply

New players only. Welcome Bonus - 100% bonus on your first deposit up to €/$/£200 Unless otherwise stated. This bonus only applies for deposits of €/$/£10 or higher! All you need to do is just deposit the money in your website.com account and you will receive this bonus instantly!

*New users only

500ROYAL
Bonus Code
Valid Until: Dec 31, 2025
100% match bonus based on first deposit of £/$/€20+. Additional bonuses.
T&Cs Apply
New players only. Welcome Bonus - 100% bonus on your first deposit up to €/$/£200 Unless otherwise stated. This bonus only applies for deposits of €/$/£10 or higher! All you need to do is just deposit the money in your website.com account and you will receive this bonus instantly!
*New users only
200BETS
Bonus Code
Valid Until: Dec 31, 2025

100% match bonus based on first deposit of £/$/€20+. Additional bonuses.

T&Cs Apply

New players only. Welcome Bonus - 100% bonus on your first deposit up to €/$/£200 Unless otherwise stated. This bonus only applies for deposits of €/$/£10 or higher! All you need to do is just deposit the money in your website.com account and you will receive this bonus instantly!

*New users only
GET10
Bonus Code
Valid Until: Dec 31, 2025
100% match bonus based on first deposit of £/$/€20+. Additional bonuses.
T&Cs Apply
New players only. Welcome Bonus - 100% bonus on your first deposit up to €/$/£200 Unless otherwise stated. This bonus only applies for deposits of €/$/£10 or higher! All you need to do is just deposit the money in your website.com account and you will receive this bonus instantly!
*New users only
FREEBETS
Bonus Code
Valid Until: Dec 31, 2025
100% match bonus based on first deposit of £/$/€20+. Additional bonuses.
T&Cs Apply
New players only. Welcome Bonus - 100% bonus on your first deposit up to €/$/£200 Unless otherwise stated. This bonus only applies for deposits of €/$/£10 or higher! All you need to do is just deposit the money in your website.com account and you will receive this bonus instantly!
*New users only
FIRST200
Bonus Code
Valid Until: Dec 31, 2025
100% match bonus based on first deposit of £/$/€20+. Additional bonuses.
T&Cs Apply
New players only. Welcome Bonus - 100% bonus on your first deposit up to €/$/£200 Unless otherwise stated. This bonus only applies for deposits of €/$/£10 or higher! All you need to do is just deposit the money in your website.com account and you will receive this bonus instantly!
*New users only
100% match bonus based on first deposit of £/$/€20+. Additional bonuses.
T&Cs Apply
New players only. Welcome Bonus - 100% bonus on your first deposit up to €/$/£200 Unless otherwise stated. This bonus only applies for deposits of €/$/£10 or higher! All you need to do is just deposit the money in your website.com account and you will receive this bonus instantly!
*New users only

New Online Bookmakers

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Ut lobortis lorem sit amet dolor sagittis.

New Customer offer. Place a min £10 bet on Football Sportsbook on odds of min 1.5 (1/2), get £10 in Free Bet Builders. Rewards valid for 30 days. Repeat up to 3 times (max £30 in Free Bets). Only deposits via cards will qualify. T&Cs apply.
5.0
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.
7.0
Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
9.0

Sports Betting Affiliate Programs

Our list is constantly changing as it reflects how bookmakers perform in a number of metrics like the number of markets available, odds value and new customer promotions.

We would fully inform you with all you need to pick a new bookmaker that suits your specific needs and wants. You can find our full rankings for April 2023 as well as the best free bet offers.

Best betting sites: how do we choose the UK’s best betting sites?

Welcome offer

The very first thing that you will look for from a new bookmaker is the welcome offer and firms will compete to try and produce the best promotion. You should look for the highest amount in free bets and bonuses with the lowest deposit requirement.

Best odds guaranteed

If you have the horse racing bug after a quite fabulous Grand National, you will want to bet with a bookmaker that has best odds guaranteed so you can maximise your winnings, especially with some big racing at Newmarket in the offing. While most of the big bookmakers will have this as standard it is not universal across the industry so certainly came into our consideration when creating our list.

Streaming

Live-streaming events such as football and horse racing has become a key feature for a lot of bettors, hence its availability on the best betting sites. How easy it is to access live streams, with various deposit and betting requirements, and how it affects the rest of the platform, is all taken into account when assessing the best betting sites.

Bet builders

Bet builders are possibly the biggest growing feature and their popularity among football punters is continuing. They allow you to combine various selections in a game to create big and attractive odds. Not every bookmaker will have the same number of markets on offer or will allow you to combine selections across events so this also plays a part in our rankings.

Early payout

Early payout is a really good innovation that has been embraced by bookmakers including bet365, Sky Bet and Paddy Power. 

While this promotion varies from bookmaker to bookmaker, generally it means you will be paid out if the football team you have backed goes 2-0 up, regardless of the final result. There will then be a separate market where the promotion is not included and the odds are slightly better. 

For example, in Arsenal’s 2-2 draw with West Ham last weekend, you would have been paid out after just 10 minutes when Martin Odegaard put his side 2-0 up.

Speed of withdrawal

Once a winning bet has settled most bettors will want to withdraw those winnings back into their bank account. This means the speed of withdrawal is absolutely key to being on one the best betting sites in the UK.

Variety of payment methods

The best betting sites will let you deposit money into your account via various methods such as e-wallets, debit cards, PayPal and Apple Pay. However, to take advantage of new customer offers you may have to deposit a specific way, commonly debit card.

Best betting sites: How do we select the UK’s best betting sites?

It can be overwhelming when picking a new operator as there are so many factors to consider and you can get lost and sucked in by enticing welcome offers from dozens of bookmakers. You will need to sift through all the terms and conditions to find the best for your personal wants and experience.

That’s where we come in: to help you know which is the best betting site for you to sign up to for your specific needs. We have signed up, deposited and bet with every bookmaker on our list to ensure we are well placed to advise you on the best betting sites in the UK.

All the bookmakers are ranked and evaluated based on the same criteria that are listed below.

Best betting sites: Sign-up bonus and free bets

One of the key factors in a punter’s decision to join a sports betting site is the initial value of the new customer sign-up offer. Bookies are always updating their introductory deals and competing to get new customers and so there are a lot of brilliant sign-up offers to try to entice you to a given site, such as William Hill or Paddy Power.

We look at how much you get in bookmakers’ free bets which can be important for customers, as well as all the different factors to each offer. These include wagering requirements, how long your free bets are valid for and how long it takes for them to be rewarded and how they are credited.

Wagering requirements have been around for quite a while now but still continue to catch out new bettors as well as some more experienced punters. If a bookmaker’s new customer offer has wagering requirements – and a lot of them do not – they have to be easy to understand and not too high to make our list.

It is an industry standard to be given seven days to use your free bets but that can differ from bookmaker to bookmaker. Free bets are usually given to you straight after making a qualifying deposit or bet but some are only awarded once your qualifying bet has been settled. They also come in different bundles – for example, there may be one £30 bet or two £15 bets.

Best betting sites: Sign-up process

The ease of signing up to a new bookmaker is definitely one of the most important parts of the user experience and it is vital that the registration process is simple as it can inform how the rest of the platform works.

Best betting sites: Sports markets

The main reason people will look to sign up to a betting site is to be able to place bets on their favourite sports to watch and wager on. These can vary, so we always look at the variety of betting markets each bookmaker provides.

It is arguably the most important factor for both new and experienced customers as they can be swayed if one bookmaker has more to bet on than a competitor. 

All the bookmakers on our list offer markets on the big sports you would expect, including football, horse racing, golf, tennis and boxing.

Where customers could be swayed is the more niche leagues and sports. For example, bet365 has an incredible range of football markets from leagues across the world, including South America, Asia and Africa, while William Hill shows expertise in TV and Specials markets for election betting or reality shows, such as Strictly Come Dancing and Love Island, which is continuing to prove a popular option whenever being broadcast. Such options do set some bookies apart from their competitors.

Best betting sites: Loyalty promotions and rewards

If you are a serious bettor who will be looking to place wagers regularly then you have a good reason to look for a bookmaker that rewards loyalty through regular promotions.

A popular way among bookmakers of doing this while encouraging repeat business is free bet clubs that come with a weekly reward.

A leading example is Betway. You qualify for the bet club by betting a required sum each week with the bookie to receive free bets each week.

There are also free-to-play games on many of the online betting sites, including 888sports Up For 8, Paddy Power’s Beat The Drop and Grosvenor Sport’s Million Pound Picks. These games have varying levels of difficulty and prize money.

Money-back specials, where you place a bet and get your money back in free bets if it loses, are rare but much wanted while early payouts and odds boosts are all promotions that bookmakers on our list will have, such as Paddy Power, Betfred and BetVictor. Best odds guaranteed is one that a lot of punters, especially in horse racing, will be looking for and the majority of the bookmakers on our list provide this.

Best betting sites: Deposit/withdrawal

Each bookmaker has its own way of depositing and withdrawing funds and we judge the best on a number of criteria. We are constantly searching for online betting sites that combine the lowest deposits, quickest transactions and most varied payment methods for customers, including e-wallets and PayPal, which are being used more and more by punters.

It is important that bookmakers ensure customers can freely deposit and withdraw their money simply and safely when using a betting site. Punters regularly raise concerns about operators if these basic functions are difficult. The variables here include how long you have to wait for your withdrawal to reach your account, which is usually five working days, and who has the lowest withdrawal amount.

Best betting sites: What payment methods are available to sports bettors?

Each betting site will have specific payment methods that it accepts but each one on our list has the most popular payment option – debit card.

Alternatives include e-wallets such as PayPal, Skrill and Neteller while it can also be convenient to use mobile methods like Apple Pay and Google Pay.

It may be a good option to use these alternative payment methods once you have signed up and taken advantage of the new customer offer as these often require you to deposit via debit card.

Best betting sites: Mobile betting and desktop experience

Almost all punters now like to bet via their mobile devices through various apps. Therefore, we have of course considered the difference between betting sites’ websites and apps. Both have to be clearly laid out and easy to navigate, and there should be no major differences between the two, with bet365 the best in our opinion.

It is vital that the biggest sporting events on the calendar are at the very top of the page for customers, with ease of access and navigation essential to find different markets. There needs to be a wide range of in-play markets as well as forthcoming events, such as the Grand National, visible on the home page. Navigation to each market should be simple and each function, such as cash-out, should be clear for the user to see.

Another key factor is live streaming of sports. While a lot of bookmakers have the service, some will ask for a minimum bet on the event you are trying to stream while others will have it free of charge.

Best betting sites: Online bookmaker security 

It is fair for punters to worry about the regulations online betting sites adhere to and therefore every bookmaker on our list is licensed by the UK Gambling Commission. We have also personally looked at and betted with all the operators you see on our website, as we ensure they are the safest for users to bet with.

Some are also commissioned by gambling commissions around the world, and we have the significant terms and conditions below each of the operators, and we strongly recommend you read the full terms and conditions on their individual sign-up pages once you click through.

Best betting sites: Football

It is no surprise that football is the biggest and most popular sport to bet on in the UK with punters constantly on the hunt for new sites with strong and innovative markets.

The Premier League continues to provide some magical storylines as the battles hot up for the title at the top end of the division and avoiding relegation at the other. You can use the table above to find the best welcome offers so you can make the most of betting on the world’s favourite league.

Football accumulators are one of the most popular types of bet, so finding the sites that offer the best promotions for accas is a must. These can include insurance-style offers where you get your stake back if one leg lets you down or bonuses if you land an acca with a certain number of legs.

When seeking the best betting sites for football, you should look out for the same features that we have pointed out above.

You want a good sign-up offer, a wide range of leagues and competitions, and one with the most markets to help you make your bet.

Best betting sites: How to choose the best betting site for you

Different players will be looking for different things when choosing an online betting site, and you should weigh up all the above points when making your selections.

You are not limited to having just one online bookmaker account, and if more than one online betting site ticks the boxes for you then use several.

Best betting sites: Best new betting sites

There are a lot of new bookmakers entering the industry and aiming to compete with some of the very best regarding all aspects of their sites.

Some of the UK’s best new betting sites have features that are better than the current industry standard, while others are still aiming to learn and pave their way to compete.

It’s vital that as a customer you constantly look out for new betting sites as there are a lot out there with significant new customer offers that can help boost funds.

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