Bet365 review 2023: industry leader continuing to improve
Our full bet365 review includes an in-depth analysis of its incredible sign-up offer, sportsbook and reputable customer service
Introduction to bet365
Bet365 is one of the industry’s leaders and is recognised by many as the best betting site.
An online-only bookmaker, bet365 specialises in a huge number of sports for which it provides some of the very best markets.
The company was founded in 2000 and has gained recognition because of its famous “bet in-play now” adverts, featuring the actor Ray Winstone.
We take a comprehensive look at bet365 to see if the online bookmaker really lives up to its reputation and review everything from its in-play betting to live streaming.
bet365 bonus code
The bet365 bonus code is currently TMG30 and can help you earn £30 in free bets as well as giving you access to the best bookmaker in the UK.
There are lots of offers to use on bet365 and that is why it has earned such a great reputation among the world’s elite in the betting industry. New customers can make use of attractive sportsbook, casino and poker offers – all through the bonus code TMG30.
The bonus code features are what makes it so special. There is £30 in bet credits to be had when using the bet365 bonus code, something that has become popular and a must-have across the betting world.
bet365 sign-up offer
The sign-up offer is strong and allows for £30 in bet credits, which is a nice uplift and allows customers the opportunity to explore the sportsbook in some detail.
You can use the offer on a variety of markets across the sportsbook, which will be discussed below, and you can access this sign-up offer using the bonus code TMG30.
You only need to deposit the relatively small amount of £10 to earn £30 in bet credits. That is another big benefit to the bet365 sign-up offer, with a very small amount needed to deposit in order to access it.
Sports markets available
bet365 has the full range of sports markets you would expect.
This includes all the major sports, including football, tennis, rugby union, cricket, motorsport, horse racing, boxing, golf and American football.
There are also some more niche sports such as bowls, Gaelic sports, badminton and table tennis.
On most sports, bet365 offers markets on a wide range of major leagues and an incredible amount of minor leagues from around the world.
Football is bet365’s most accessed sport, with huge depth in the outright markets and odds for Premier League, Champions League and Europa League. There are also markets for the Belarus Premier League and Tajikistan Higher League, as well as leagues in Nicaragua and Taiwan.
There are some really creative prop markets that have become a key feature for those interested in sports betting, for example you can place bets on the amount of passes and shots a player can have in any given match. You can also bet on the number of goal-kicks, free-kicks and throw-ins, a feature that has edged bet365 ahead of many other bookmakers for some punters.
bet365 also offers odds on one-off events as well as some novelty markets, which some other bookmakers do not have.
This includes events such as US election betting, odds on the next President and reality TV programmes such as Love Island and Dancing on Ice.
A major plus for bet365 is its esports betting sites, as it has become one of the few online bookies to have such a varied range of betting opportunities on the fast-growing sport with the likes of Call of Duty, CS:GO and ESL One: Road to Rio. There is also growing esports activity when it comes to Fifa with customers betting on the outcome of matches.
Virtual sports are also available, with frequent races and matches to bet on and a good number of different sports including horse racing, football and cricket.
There are also more markets than some other online bookmakers on offer, which is a plus, and the quality of the streaming of the virtual sports is also very good.
The sports are easy to find as they are all listed down the left-hand side of the screen, with in-play betting at the top of the sidebar and easy to find.
In-play betting is where bet365 set itself apart from rivals as it was one of the first to offer a platform for this type of betting. It makes a variety of sports available for in-play betting from all over the world, meaning it’s easy to keep up to date with the action and place bets as you watch along.
Every live sport it offers is on a navigation bar at the top of the overview page so you can find what you are looking for easily.
There is also a schedule so you can keep up to date with the events that are coming up.
Once you click on an event, the dedicated page gives you a lot of information and valuable statistics on the match.
For example, on a football match, you can expect to see a feed of information from the match on a graphic that includes dangerous attacks and how many attempts each team have had. As well as this you can see the number of corners each team has had and for the bigger games in the year you can see in-depth information such as throw-ins, free kicks and even goal kicks.
This is more in-depth than a lot of its competitors’ offerings that really aid the user in determining what they want to bet on next, but it can also be quite busy on the page, and that may be a negative to some new users.
bet365 also offers a wide variety of markets when it comes to in-play betting, such as Asian lines, goals and next goalscorer.
Again, there seems to be a lot more on offer in terms of in-play betting and it is easy to see how bet365 got its reputation for this aspect of its website and app.
bet365 Bet Builder
bet365 is similar to its rivals in offering a system to create your own bets.
The majority of online bookmakers do this with a popular request-a-bet system on social media that usually requires the user to tweet the bookies or sift through different bets.
However, bet365 has taken the request-a-bet to another level with its Bet Builder, which is available for customers to create bets on its easy-to-navigate app and website.
The Bet Builder has become increasingly popular among punters and you can now combine these across the very best markets. You can add goalscorers in with player shots and even cards to multiply odds for a big return.
This is available for a number of different sports and the rise in popularity has also made it a key feature to use when customers bet on the popular basketball markets.
Not having to go to Twitter is a plus and puts bet365 ahead of the game in terms of requesting bets.
bet365 live streaming
There is live streaming on some sports available on bet365.
bet365 live-streams some of the biggest events, including La Liga, Serie A, Bundesliga and even tennis from Wimbledon over the summer – something that has proved very beneficial for bettors.
The bookmaker has also started streaming FA Cup ties, which can be helpful for customers over the coming months as that competition moves into its later stages.
However, the streaming services are not available in all countries and will differ depending on your location.
If you are not logged in, most sports are locked and you will be unable to watch them.
You must have a funded sports account or have placed a bet within the last 24 hours in order to view bet365 streams.
This is where bet365 are a little behind some of its rivals, as they offer live streaming of some sports without the need for a funded account. Sometimes just having an account is enough.
Overall the live streaming has good-quality pictures and there are plenty of options, which makes you feel you are more involved with the game despite being behind your computer screen.
Licensing information
bet365 has licenses in the UK and Gibraltar, under the UK Gambling Commission and the Gibraltar Gambling Commision.
This means bet365 is a trustworthy bookmaker as it must adhere to the strict rules put in place.
Customers benefit from this as it means bet365 will be held accountable by the commissions if it breaks their rules.
Interface cross desktop, mobile and app
bet365 is known for having one of the best websites in the online gambling industry and it is easy to use for all users.
The sign-up is one of the quickest to process and it’s easy to become familiar with the app/site as everything is so easily accessible for new and existing customers.
The sports are easy to find on the left-hand side and the in-play betting is definitely one of the best on the market, as it is clear it is up to date and the stats and graphics really enhance the experience.
Special offers are not slammed in your face and do not take over the screen when you log in to bet365, so you can concentrate on looking around the markets and working out exactly what you want to bet on. They are often sent to you in your message tab as bet365 makes sure you don’t miss out.
The site translates well to mobile, with the layout still being clear and easy to work out and find different sports.
bet365’s app is also very good for the user and is very similar to the mobile site, which means the user can pick up the browsing quickly.
Customer service
bet365 has multiple ways of dealing with customer queries.
It has a good reputation for being fair to its customers and being very quick at replying to any queries or issues.
bet365 has no shops and is an online-only bookmaker.
Summary
bet365’s reputation is very good and it’s easy to see why as the site remains one of the market leaders for users looking for a comprehensive online sportsbook.
The site and app are among the easiest to navigate on the market and the amount of sports, leagues and betting options give the user more choice than other bookies. Consider using a bonus code when signing up.
The welcome offer is great for new users where bet365 and the minimum deposit on it means it caters for a wide range of new bettors.
You will be hard pressed to find better in-play markets in the UK and you can see the benefit of being solely an online bookmaker.