Nigeria Football

Tom Tom renews deal with NFF as SuperEagles’ official candy

The Nigeria Football Federation (NFF) yesterday

signed another three years partnership deal with

the Cadbury Nigeria Plc , maker of TomTom brand,

as the official candy of the Super Eagles and other

national football teams .

The unveiling ceremony was held in Lagos , and

was witnessed by the NFF ’s President, Amaju

Pinnick , Zimbabwean Football Association and

COSAFA president , Philip Chiyangwa , NFF second

Vice President , Mallam Shehu Dikko among others

dignitaries. The sponsor details was not disclosed .

Speaking on the bond , the Managing Director of

Cadbury Nigeria Plc ., Mr . Muhammad Amir

Shamsi, said it was not a coincidence that both

partners are going into the contract why

identifying with the national football teams .

“ We’ve been long together when the Super Eagles

went to play the Africa Cup of Nations in Angola ,

where we rewarded the team for a target with

$10, 000 . We want to be a long time supporter of

this beautiful game , which I think brings a lot of

smiles and a lot of happiness to the people of this

country . We will continue to support the team

because winning and losing are part of the game. I

think the pride of going to represent one ’s country

is the biggest achievement.”

On his part , Dikko , who is also the chairman of

Marketing , Sponsorship and TV Rights Committee

and Strategic Studies Committee of the NFF,

expressed delight at TomTom’ s support for the

NFF, saying it is a deal that will bring a win, win

situation for both parties.

What do you think?

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