Tennis: ATP announces NEW partnership
The ATP has announced a multi-year global partnership with Fitline, a premium sports nutrition brand, marking Fitline as the Official Sports Nutrition Partner and Official Energy Bar Partner of the ATP Tour through 2026.
Fitline, developed and distributed exclusively by PM-International, offers a range of products designed to enhance athletic performance and support energy and immune function.
This partnership will provide Fitline with extensive global exposure across the ATP Tour’s social, editorial, and digital channels, reflecting the shared commitment of both organizations to promoting athletic performance and clean sport.
Massimo Calvelli, ATP CEO, expressed his excitement about the partnership, highlighting the synergies between the brands and their dedication to optimizing athletic performance.
He noted that the partnership underscores the ATP Tour’s appeal to global partners and its strength in engaging fans digitally.
ATP CEO, Calvelli said: “We’re delighted to welcome Fitline to the ATP Tour’s partner roster. The synergies between our brands are evident, with both organisations dedicated to optimising athletic performance. This partnership reflects the ATP Tour’s appeal to global partners and our strength in engaging fans digitally.”
Rolf Sorg, PM-International CEO, added: “Through our partnership with the ATP Tour, we are proud that our sports nutrition is now represented on one of the largest stages in global professional sports. We’re excited to connect with tennis fans worldwide and continue sharing our passion to support professional and amateur sports in the community.”
