ATP Reveals new Logo ahead of 2026 Season
The ATP has revealed a new logo and brand identity ahead of the 2026 tennis season. This update is the sixth change to the ATP’s visual identity in its 54-year history. It reflects the sport’s move toward a more digital and modern style.
The new logo removes the swinging player silhouette from 2018 and drops the word “Tour.” It shows a clean, curved design that captures the motion of a tennis ball in play. The typography is familiar but more refined. The design works well on digital platforms, broadcast graphics, and merchandise.
The ATP says the redesign aims to connect with younger fans and strengthen the global tennis brand. The new look gives the ATP a bold and flexible identity as it reaches a new generation of viewers.
The ATP worked with the New York design agency Chermayeff & Geismar & Haviv. This studio also created logos for NBC, Chase, and the US Open.
The ATP will use the new logo across tournaments, social media, and broadcasts starting in early 2026. This update shows the organization is ready to lead tennis into the future.
