Messi, Ronaldo, Mbappé and Vinícius Star in LEGO World Cup Ad

Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior feature together in a new LEGO commercial ahead of the 2026 World Cup.

The ad, titled “Everyone wants a piece,” shows the four players building a large LEGO version of the World Cup trophy.

Messi is putting pieces together while Ronaldo watches on, Mbappé follows the instructions, while Vinícius sits back as the build takes shape.

The campaign is part of LEGO’s partnership with FIFA to promote the 2026 tournament in the United States, Mexico, and Canada.

LEGO is also set to release themed products, including a $199.99 trophy replica and $79.99 minifigure sets featuring players in their national team kits.