Chelsea FC has officially launched their new home kit for the 2024-25 season, and it’s already generating a lot of buzz among fans.
The design, described as a “bold new look,” features a mix of traditional blue with striking orange accents and a wavy white pattern. However, reactions from the fanbase are mixed, with many expressing disappointment over the final product.
The kit’s design is meant to symbolize the “burning passion” of Chelsea’s supporters, incorporating blue flames as a metaphor for the team’s intensity.
Despite this creative approach, the execution has left some fans unimpressed. On social media, particularly Twitter and Instagram, many have shared their thoughts, describing the kit as looking like “work-in-progress AI Photoshop” rather than a cohesive design.
Adding to the controversy is the kit’s sponsorless front. For the second consecutive season, Chelsea has entered the preseason without a main sponsor.
This has sparked various reactions, with some fans appreciating the clean look while others are concerned about the financial implications for the club.
On Twitter, a user posted, “The new Chelsea kit looks like a painter’s overalls. The orange just doesn’t work for me,” while another tweeted, “I miss the classic Adidas designs. Nike’s been too experimental.”
Similarly, on Instagram, fans commented on the official Chelsea post, with one saying, “I can’t believe we are going sponsorless again. Looks weird without a logo.”
Despite the mixed reviews, the kit is now available for purchase at Chelsea’s official store and online. The club is banking on the fact that, like most kits, it will look better on the pitch, worn by players during matches.
“Shirts always look better when the players are wearing them,” remarked David Pasztor from We Ain’t Got No History. “But this one might be a challenge even for them.”
Whether this bold new look will grow on supporters or remain a contentious topic is yet to be seen. For now, Chelsea fans will be hoping that the team’s performance on the pitch will overshadow any design controversies.
