Arsenal women drop First Fashion Collab with good Squish

Arsenal Women have released their first standalone fashion collaboration, teaming up with London-based brand Good Squish.

The collection features 13 pieces: baby tees, tracksuits, scarves, and Good Squish’s signature handmade scrunchies, built around matchday style and fan culture.

A special capsule was also curated by Alessia Russo, adding a player-led touch to the drop.

Speaking on the release, Russo said:

“This collection reflects the journey we’re on as a club and the culture we’re continuing to build around Arsenal Women. It represents the values we stand for, the pride we feel, and the connection we share with our community. This range is about celebrating the role we all play in driving this team forward, and building what’s next, together.”

The launch is part of Arsenal’s wider push to grow the women’s game off the pitch, connecting fashion, identity, and fan experience.

The collection is available now through the club store.