Lewis Hamilton gets significant Instagram boost following Ferrari switch

Lewis Hamilton’s Instagram following grew by an incredible 51,000 followers on his first official day as a Ferrari driver.

This sharp increase, recorded on Monday, January 20, was twelve times higher than his daily average over the past month. Hamilton’s Instagram now has a total of 38.6 million followers.

The boost came after Hamilton shared a post from Maranello, Italy, where he was pictured with a bright red Ferrari sports car. The image, shared around midday GMT, quickly gained attention and sparked a lot of engagement across his account.

Hamilton’s move to Ferrari also had an impact on the company’s stock, which rose by 1.1% on the same day.

The British racing star’s influence goes beyond social media. His Instagram posts reportedly earn him between $338,000 and $458,000 for each sponsored post. With the rise in followers and his new Ferrari connection, this figure is expected to increase, further cementing Hamilton’s position as one of the world’s most marketable athletes.

Hamilton’s switch to Ferrari marks an exciting new chapter in his career, and its impact is already being felt both on and off social media.