The Nigeria Football Federation (NFF) yesterday
signed another three years partnership deal with
the Cadbury Nigeria Plc , maker of TomTom brand,
as the official candy of the Super Eagles and other
national football teams .
The unveiling ceremony was held in Lagos , and
was witnessed by the NFF ’s President, Amaju
Pinnick , Zimbabwean Football Association and
COSAFA president , Philip Chiyangwa , NFF second
Vice President , Mallam Shehu Dikko among others
dignitaries. The sponsor details was not disclosed .
Speaking on the bond , the Managing Director of
Cadbury Nigeria Plc ., Mr . Muhammad Amir
Shamsi, said it was not a coincidence that both
partners are going into the contract why
identifying with the national football teams .
“ We’ve been long together when the Super Eagles
went to play the Africa Cup of Nations in Angola ,
where we rewarded the team for a target with
$10, 000 . We want to be a long time supporter of
this beautiful game , which I think brings a lot of
smiles and a lot of happiness to the people of this
country . We will continue to support the team
because winning and losing are part of the game. I
think the pride of going to represent one ’s country
is the biggest achievement.”
On his part , Dikko , who is also the chairman of
Marketing , Sponsorship and TV Rights Committee
and Strategic Studies Committee of the NFF,
expressed delight at TomTom’ s support for the
NFF, saying it is a deal that will bring a win, win
situation for both parties.