Carlos Alcaraz’s Net Worth in 2025: Earning More from Endorsements Than Tennis

Carlos Alcaraz, the world’s number one men’s tennis player, is only 22 years old and already one of the biggest names in the sport. In 2025, he continues to dominate on the court while also earning a huge amount of money off it — with most of his income now coming from endorsement deals rather than tournament winnings.

Alcaraz is estimated to be worth at least $50 million as of 2025. This includes his prize money from tennis tournaments and significant earnings from high-profile sponsorships. According to Forbes, he earned around $48.3 million in the 12 months leading up to August 2025. Out of this, $13.3 million came from tournament winnings, while a massive $35 million came from endorsements. This marks a steady rise in his earnings from previous years, reflecting both his growing success and marketability.

Alcaraz currently ranks sixth on the ATP’s all-time prize money list, having earned $53.5 million from matches alone. His biggest paydays this year came from winning the French Open, which brought in around $2.9 million, and the US Open, where he earned roughly $5 million. However, it’s his work off the court that has made the most financial impact. He represents major global brands such as Rolex, Nike, BMW, LVMH, and Babolat. During the 2025 US Open, he was spotted wearing a Rolex Daytona worth around $37,400, underlining his status as both an elite athlete and a marketing favourite.

Born on 5 May 2003 in El Palmar, a small village in Murcia, Spain, Alcaraz started playing tennis at the age of four, coached by his father. He rose quickly through the ranks and won his first Grand Slam title at the US Open in 2022. By 2025, he had secured six Grand Slam titles — two each at the French Open, Wimbledon, and US Open. The only major title missing from his collection is the Australian Open, which he hopes to win in the coming seasons to complete a Career Grand Slam. His biggest rival at the moment is Italy’s Jannik Sinner, who he defeated in the 2025 US Open final to regain the world number one ranking.

Despite his wealth and fame, Alcaraz leads a modest lifestyle. When he isn’t travelling for tournaments, he still lives in the same apartment in El Palmar where he grew up, alongside his parents and three brothers. While he spends most of the year on tour staying in hotels, he doesn’t appear to live lavishly. In a recent Netflix series, Carlos Alcaraz: My Way, it was revealed that his main luxury is collecting shoes, which he displays proudly in his room. His social media posts often show him relaxing with his family, friends, and training team in cities where he has just competed.

With his rapid rise and youthful image, Alcaraz is expected to continue attracting sponsorships and breaking records. Many experts believe he could eventually surpass Novak Djokovic’s all-time Grand Slam record, especially as Djokovic won his sixth Slam at the age of 25 — a milestone Alcaraz has already matched at just 22. If he stays healthy and keeps performing at this level, he could remain at the top of the game for many more years.

Carlos Alcaraz is not just a champion on the court. He is also becoming one of the richest and most influential young athletes in the world, with a bright future ahead both in tennis and beyond.