Premier League Global Audience Hit 3.2 Billion

The Premier League has revealed that it reached a cumulative global audience of 3.2 billion for all programming watched during the 2018-19 season, a six per cent increase on the previous campaign.

Working in partnership with industry analyst Nielsen, the league also found that the cumulative audience for live Premier League programming rose 11% to 1.35bn.

The figures only account for standard in-home broadcast viewing and exclude out-of-home and mobile consumption.

The Premier League credited a significant portion of its audience growth to new free-to-air (FTA) coverage in several countries, including Brazil and South Africa.

There was also a continued increase in live audiences in the UK, where pay-TV broadcaster Sky Sports saw its viewership grow 12% during the campaign.

In total, the Premier League said it was shown in 188 of the world’s 193 countries recognised by the United Nations (UN).

The five countries without coverage last season were Afghanistan, Moldova, Turkmenistan, North Korea and Cuba.