Nigeria Football Federation unveils new partners
The Nigeria Football Federation (NFF) officially welcomed Premium Trust Bank as its new Official Bank and the sponsor for all national teams at a vibrant signing ceremony on Tuesday, August 13, 2024. The partnership, set to span four years, includes a substantial annual payment of N300 million from the bank, with a built-in clause for a 10% increase each year.
NFF President, Alhaji Ibrahim Musa Gusau MON, expressed his enthusiasm about the new collaboration. “We are excited to be associated with Premium Trust Bank due to its impressive track record and commitment to sports within its short time in the financial sector. During our discussions leading up to this agreement, I was deeply impressed by their enthusiasm and dedication to supporting Nigerian youth from grassroots to stardom,” Gusau said.
Premium Trust Bank, under the leadership of Managing Director/CEO Mr. Emmanuel Emefienim CON, has shown a strong commitment to sports since its inception. The bank has previously partnered with the Athletic Federation of Nigeria, supported world record holder Tobi Amusan, sponsored the 2022 National Sports Festival in Delta State, assisted Bayelsa Queens in the CAF Women’s Champions League, and is set to sponsor the 2024 Abuja Half Marathon. Additionally, the bank will sponsor this year’s National Sports Festival in Ogun State.
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Emefienim highlighted the bank’s deliberate strategy to support sports as a means of impacting lives and contributing to national development. “Our belief is that the private sector has a crucial role in providing platforms for youth to showcase their talents. Supporting the NFF and football aligns with our commitment to national development and taking Nigerian football to new heights,” Emefienim stated.
Gusau also took the opportunity to reaffirm his administration’s dedication to enhancing Nigerian football and urged other reputable corporate entities to follow suit. “While celebrating this significant partnership with Premium Trust Bank, we invite other credible organizations to support Nigerian football. This partnership is just the beginning, and we are committed to improving every facet of the game,” Gusau added.
