Online casinos are making themselves a name in the global gambling market as well as within the international sports industry.
How so? Through various types of sponsorships, especially now when sports betting has become huge. Therefore, it’s not shocking that an online casino or sports betting site would sponsor big and small soccer (football) leagues like Everton FC.
Soccer is one of the biggest and most popular sports around the world with the most fans. It’s been estimated that over 3 billion fans watch soccer matches around the globe.
With that said, any company sponsoring any league will gain attention and attract new players to their sites. Here we will cover the most recent sponsorship deals that Everton Football Club has agreed to.
Parimatch & Everton
Everton has signed a two-year deal with Parimatch, a well-known online casino in Europe. Parimatch will benefit from brand exposure during matchdays at the home park stadium of Everton.
The advertising will be shown on ribbon boards and on a LED perimeter, making it hard to miss. Parimatch believes that partnering with Everton FC will be huge for their brand as they enter different markets, increasing their brand awareness in hopes to attract new players to their online gaming platform.
Another Sponsorship with Rushbet.co
Everton FC also agreed to a sponsorship with Rushbet.co, the official betting partner in Colombia with headquarters in the tallest building in Bogota.
Rushbet.co is owned by Rush Street Interactive, which makes their Rushbet.co the first US-based company to open an online gambling website in South America. Rushbet.co covers all European and South American football (soccer) leagues to basketball, volleyball, and tennis, as well as a great range of online casino games.
In regards to the sponsorship of Rushbet.co and Everton FC, in the first quarter of 2021, Everton’s team was featured in a TV ad that was set to run across the major broadcast channels in all of Colombia.
The reason for this agreement was so that Everton FC can grow its profile in South America while Rushbet.co will appear in Spanish on the Club’s online platforms on matchdays.
Further, Everton FC has pushed a Spanish-language social media page for fans in Colombia and other South American countries to follow for updates, match dates, and so on.
This way, both companies increase brand awareness and attraction for growth throughout different parts of the world.