The club would make the signing fee is always the talk everytime a top club make a marquee signing.
It was again the talks after Lionel Messi completed his free transfer to Paris Saint-Germain.
As at the time of this article, the Parisian club have reportedly sold over 830,000 jerseys of the Argentine super star.
But is this always the case – is this a fact or a myth ?
Can Paris Saint-Germain make back the weekly wages they are going to pay the former Barcelona super star.?
If indeed over 830,000 pieces at an average rate of €100 have been sold since the transfer was completed how much have Paris Saint-Germain made.?
According to reports, Lionel Messi will earn €75m in two years, while also getting a €25m signing bonus.
So, in two years Lionel Messi will cost Paris Saint-Germain a whooping sum of €100m.
The prices of the jerseys ranges from €83-158 but for the sake of calculations let’s peg at €100.
This means a total of €83m have been made from jersey sales so far.
In reality, Adidas, Nike, Puma and other kit suppliers get 85-90% of shirt sale revenue and this is the industry standard.
While Clubs generally receive 10-15% on shirt sales.
This is because the kit suppliers already paid the Clubs certain amount when the sponsorship deals were signed.
In this case, Paris Saint-Germain get €80m per year from licensing deals with Nike/Jordan Brand.
And could get more money from the jersey sales if certain conditions are met (large number sales).
For example, Barcelona received approximately €30m annually from Lionel Messi shirt sales from overall €200m.
To put this into perspective at an average rate of €150 Barcelona must have sold over 1.3m jerseys before receiving the €30m pay check.
Paris Saint-Germain already sold over 830k pieces, let us say the sell 2m pieces.
And his current jerseys cost between €83-158 but for the sake of calculations pegged at €100.
This means a total of €200m would be made from his jersey sales and Paris Saint-Germain get €30m which is 15% of the revenue.
This is not even up to his yearly gross salary of €35m and not even up to what he would cost them €100m over two years.
There are a few exceptions to the 10-15% rule.
Liverpool’s new five-year £150 million ($200m) deal (£30m a year) with Nike reportedly sees them take a 20% commission from sales.
Bayern Munich, which is part-owned by Adidas, may be given a slightly more favourable revenue share once a certain (very large) number of shirts are sold.
So, in reality clubs don’t make back the transfer money spent on a player from the jersey sales.